Alpenglow, an outdoor gear and apparel retailer, was struggling with organic search performance. Despite offering high-quality products and a well-established brand presence, the website was underperforming in search rankings. Limited visibility in search results led to lower organic traffic, impacting online sales and customer acquisition.
Increase in total clicks
Increase in total impressions
Increase in total keywords
Increase in total number of keywords
The SEO strategy aimed to:
Improve keyword rankings for product and category pages.
Enhance metadata, including optimized title tags and descriptions, to increase CTR.
Implement a structured content strategy focusing on blog articles and guides.
Optimize technical SEO, including page speed and mobile responsiveness.
Strengthen internal linking and schema markup to enhance search engine understanding.
Alpenglow's SEO efforts resulted in significant performance improvements:
Increased to 33K, indicating strong organic traffic growth.
Surged to 3.77M, demonstrating higher search visibility. CTR: Held at 0.9%, with further opportunities for improvement through content and metadata refinements.
Maintained at 1.6%, indicating consistent user engagement.
Improved to 24.6, moving closer to first-page rankings.
A noticeable increase in impressions and clicks began in Q4 2024, reflecting the impact of strategic optimizations.
Through consistent SEO efforts, Alpenglow successfully expanded its reach, increased organic engagement, and strengthened its online presence in the competitive outdoor gear market.
If you're ready to dominate search engine results and achieve measurable success, we invite you to take the first step today.
